Apex Exchange is a Publicis affiliated company focused on delivering efficiencies and unique opportunities to Publicis Groupe client base. Apex serves as a value based solution designed to deliver the most efficient market pricing possible.

The local video investment team bridges local markets and our clients through strategic media investments. We focus on understanding the value of each media dollar in terms of impressions, ensuring that our clients receive the best discounted rates to optimize their campaign outcomes.

Within the team, we closely track campaign investments, ensuring that all activities align with the agreed-upon specifications. While campaigns are on air, we monitor market conditions—such as political events, natural disasters, or breaking news—that could impact the campaigns. Throughout the broadcast year, we also track weekly pacing to ensure client guidelines are consistently met.

Our goal is to help both APEX and our clients reach their media impression and investment goals, maximizing their exposure to specific target audiences on both national and local levels.